How Sir Owlverick's turned video ads into 41% year-over-year revenue growth
Sir Owlverick's is a coffee brand built around a mascot, a knight-helmeted owl, that gives it an unusually strong identity for a category that's normally sold on origin and roast. Boda Studios has worked with Owlverick's for several years, but the project that reshaped the account was a video ad campaign built for one goal: take a brand people already recognized and turn that recognition into sales.
The challenge
Owlverick's had tried paid ads before and struggled to trust the process, a common story for e-commerce brands that have been burned by agencies promising performance and delivering neither creative quality nor results. On top of that, the Boda and Owlverick's teams were working across the country from each other, which meant every creative decision had to be aligned remotely, with no room for the usual back-and-forth of an in-person production relationship.
The mandate was twofold: generate qualified leads and brand awareness, and convert that awareness into direct e-commerce sales, not just impressions.
What we produced
Boda Studios produced a series of video ads built around Owlverick's existing visual identity: the owl mascot, the product photography, the brand's playful but premium tone. The campaign launched in January 2026, with the first ads going live toward the end of the month.
The results
By August, seven months after launch, the numbers had moved further and faster than either team expected:
The DTC growth and the B2B pipeline both mattered, but for a brand this size, doubling the social following in the same window carried its own weight. It's the audience that makes every future campaign, product drop, and collaboration cheaper to launch.
Why it worked
None of this came from a single viral moment. It came from treating the ads as an extension of a brand Owlverick's had already built carefully, leaning on the mascot and the product's existing visual identity instead of building a generic ad look from scratch, and from a working relationship where the Boda team took the time to understand the brand well enough to make creative calls without needing sign-off on every frame.
Working across the country added friction, but it also forced a level of clarity in briefing and feedback that a lot of local, in-person relationships skip. Every round of creative had to be specific enough to act on remotely, which kept the campaign moving instead of stalling on vague notes.
